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DIGITAL MARKETING MANAGER



If you live and breathe digital and growth marketing, we want to talk to you. We are looking for a contracted Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. In summary, the successful candidate will;


· Manage marketing initiatives, including; web, SEO/SEM, email, social media, digital marketing, blog, PR, influencer, and affiliate

· Maintain Discover Live social media presence across all channels

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple platforms and customer touch points, and adjust marketing tactics accordingly

· Measure and report on the performance of all marketing efforts. With timely adjustments to strategy and tactics when necessary


Detailed Responsibilities

· Plan, and execute, all promotional and lead-generation digital marketing campaigns

· Manage and maintain consumer database

· Develop and expand Discover Live’s social media presence

· Create email blast campaigns to target key customers

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights and optimize spend and performance based on those insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests