If you live and breathe digital and growth marketing, we want to talk to you. We are looking for a contracted Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. In summary, the successful candidate will;
· Manage marketing initiatives, including; web, SEO/SEM, email, social media, digital marketing, blog, PR, influencer, and affiliate
· Maintain Discover Live social media presence across all channels
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple platforms and customer touch points, and adjust marketing tactics accordingly
· Measure and report on the performance of all marketing efforts. With timely adjustments to strategy and tactics when necessary
Detailed Responsibilities
· Plan, and execute, all promotional and lead-generation digital marketing campaigns
· Manage and maintain consumer database
· Develop and expand Discover Live’s social media presence
· Create email blast campaigns to target key customers
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights and optimize spend and performance based on those insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Optimize website user experience
· Develop and execute influencer and PR strategies
· Manage affiliate marketing program
· Evaluate emerging marketing tools. Provide thought leadership and perspective for adoption where appropriate
Professional Skill Requirements
· BS degree in marketing or a related field
· 5+ years’ experience in digital and growth marketing strategy developments and tactics
· Demonstrable experience leading and managing SEO/SEM, consumer database, email, social media, and display advertising campaigns
· Highly proficient in CMS and marketing automation tools, specifically HubSpot
· Proven capabilities to set up reporting against KPI measurements
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing websites
· Experience with A/B testing
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Experience in setting up and optimizing Google Adwords campaigns
· Proficiency in using Facebook Ads
· Up-to-date with the latest trends and best practices in digital marketing and measurements
Other Essential Requirements
· Strong analytical skills and data-driven thinking
· Excellent verbal and written communication skills
· Innovative and resourceful in both your ideas and methods, possessing a get-it-done mentality, unafraid to take risks
· Ready to roll up your sleeves to execute and obsess over delivering results, winning and over-achieving
· Intellectually curious, self-starter, and fast learner, specifically in marketing best practices and trends
· Expert multi-tasker that can prioritize your own time while managing multiple and complex priorities
· High level of comfort with ambiguity and willingness to pivot to keep pace with evolving needs
· Startup experience is desired